Building Strawberry Consumer Confidence: Lessons Learned from AM21000 Serviced Supply Chains II

This article shares key findings from the AM21000 Serviced Supply Chains II project, showing how temperature, humidity, cooling delays and supply-chain monitoring affect strawberry shelf life, quality and consumer confidence.

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File Type: pdf
Categories: Australian Berry Journal, Hort Innovation, Postharvest, Strawberry, Supply Chain, Winter 26
Tags: Albion, AM21000, Ashbern Farms, bruising, Cabrillo, cold chain, cold rooms, consumer confidence, cooling delays, data loggers, defects, dehydration, dispatch temperature, fruit quality, Hort Innovation Frontiers, humidity management, market arrival, postharvest quality, pre-cooling, predictive shelf life, quality assessment app, Queensland DPI, real-time monitoring, Red Rhapsody, relative humidity, return on investment, RH, ROI, rots, Serviced Supply Chains II, shelf-life modelling, SSCII, SSS Strawberries, strawberry levy, strawberry postharvest, strawberry quality, strawberry shelf life, strawberry supply chains, supply chain, temperature management, transport temperature
Author: Jodie Campbell, QDAF, Queensland Department of Primary Industries
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