Berries Australia Strategic Plan 2022-2025
Berries Australia was established as a joint venture between Strawberries Australia Inc., Raspberries and Blackberries Australia Inc., and the Australian Blueberry Growers’ Association Inc. in November 2018 in recognition of the commonalities between the four major berry industries.
Berries Australia has developed its first Strategic Plan to lay out how the organisation proposes to support and develop the Australian berry industry across the next few years.
| PRIORITIES | SUCCESS IN DOMESTIC & OVERSEAS MARKETS | MORE RESILIENT BERRY BUSINESSES | A RELIABLE WORKFORCE FOR BERRIES ACROSS ALL SKILL LEVELS | STRONG COMMUNITY SUPPORT FOR BERRIES | EFFECTIVE NATURAL RESOURCE MANAGEMENT | AN INNOVATIVE & RESPONSIVE GROWER ORGANISATION |
|---|---|---|---|---|---|---|
| GOALS | Improved access to high-value export markets & increased domestic consumption | Improved access to high-value export markets & increased domestic consumption Berry businesses that are more profitable, resilient, & innovative in managing price & cost volatility | A reliable, fit for purpose workforce & an industry that provides clear development pathways & fosters a safe work culture | Enhanced trust & value in the Australian berry industry, farmers & products | Profitable farm businesses that adapt to the changing natural environment & provide good stewardship of resources | An organisation that is grower-focused, with talented people who embrace innovative thinking & decisive action |
| OUTCOMES | Australian berries are valued around the world as a premium product | The industry utilises modern business planning & management tools | Greater awareness of Australian berry as an attractive industry with rewarding careers | The Australian berry industry is trusted & accepted by the community | Greater ability to manage off-farm impacts | Berries Australia delivers back to the levy payers with investments that align with grower priorities both directly & through Hort Innovation |
| A favourable policy & regulatory environment developed through cultivation of key networks & evidence-based policy positions | Clear & understood drivers of berry farm profitability & productivity | Clear & supported skills development & career pathways for business owners & employees | Australian berries are valued for superior health & nutrition benefits | Efficient & profitable use of land, water, carbon & energy resources which nurtures & sustains the natural environment in a changing climate | Berries Australia is a strong, well-respected voice for industry that leverages our networks to deliver policy outcomes for the berry industry | |
| Market access to high value markets is prioritised & supported by effective R&D | Clear & well communicated quality standards | Access to capable & skilled farm employees & service providers | The Australian berry industry is committed to the ethical treatment of workers | Appropriate use of chemicals | Berries Australia communicates effectively with our members across all of the Peak Industry Bodies | |
| Access to trusted market insights that inform decision-making | Expanded range of risk management tools for price & cost volatility | Access to a reliable seasonal workforce | The Australian berry industry is committed to the production of high-quality safe food | Proactive management of biosecurity risks | Berries Australia has good people, effective & transparent management of resources & is financially stable | |
| Effective marketing campaign that increases domestic consumption of berries without compromising price | Clear understanding of workforce obligations & uptake of third-party ethical sourcing programs to demonstrate compliance | Planning frameworks support industry to reach its potential | Proactive management of food safety risks & development of a food safety culture | Berries Australia provides evidence-based input into government consultation processes to progress the interests of our industry |
