Berries Australia Strategic Plan 2022-2025

Berries Australia was established as a joint venture between Strawberries Australia Inc., Raspberries and Blackberries Australia Inc., and the Australian Blueberry Growers’ Association Inc. in November 2018 in recognition of the commonalities between the four major berry industries.

Berries Australia has developed its first Strategic Plan to lay out how the organisation proposes to support and develop the Australian berry industry across the next few years.

Here is the overall plan at a glance and a full version will be available shortly to download

PRIORITIESSUCCESS IN DOMESTIC & OVERSEAS MARKETSMORE RESILIENT BERRY BUSINESSESA RELIABLE WORKFORCE FOR BERRIES ACROSS ALL SKILL LEVELS STRONG COMMUNITY SUPPORT FOR BERRIESEFFECTIVE NATURAL RESOURCE MANAGEMENTAN INNOVATIVE & RESPONSIVE GROWER ORGANISATION
GOALSImproved access to high-value export markets & increased domestic consumptionImproved access to high-value export markets & increased domestic consumption Berry businesses that are more profitable, resilient, & innovative in managing price & cost volatilityA reliable, fit for purpose workforce & an industry that provides clear development pathways & fosters a safe work cultureEnhanced trust & value in the Australian berry industry, farmers & productsProfitable farm businesses that adapt to the changing natural environment & provide good stewardship of resourcesAn organisation that is grower-focused, with talented people who embrace innovative thinking & decisive action
OUTCOMESAustralian berries are valued around the world as a premium productThe industry utilises modern business planning & management toolsGreater awareness of Australian berry as an attractive industry with rewarding careersThe Australian berry industry is trusted & accepted by the community Greater ability to manage off-farm impactsBerries Australia delivers back to the levy payers with investments that align with grower priorities both directly & through Hort Innovation
A favourable policy & regulatory environment developed through cultivation of key networks & evidence-based policy positionsClear & understood drivers of berry farm profitability & productivityClear & supported skills development & career pathways for business owners & employeesAustralian berries are valued for superior health & nutrition benefitsEfficient & profitable use of land, water, carbon & energy resources which nurtures & sustains the natural environment in a changing climateBerries Australia is a strong, well-respected voice for industry that leverages our networks to deliver policy outcomes for the berry industry
Market access to high value markets is prioritised & supported by effective R&DClear & well communicated quality standardsAccess to capable & skilled farm employees & service providersThe Australian berry industry is committed to the ethical treatment of workersAppropriate use of chemicalsBerries Australia communicates effectively with our members across all of the Peak Industry Bodies
Access to trusted market insights that inform decision-making Expanded range of risk management tools for price & cost volatilityAccess to a reliable seasonal workforceThe Australian berry industry is committed to the production of high-quality safe foodProactive management of biosecurity risks Berries Australia has good people, effective & transparent management of resources & is financially stable
Effective marketing campaign that increases domestic consumption of berries without compromising priceClear understanding of workforce obligations & uptake of third-party ethical sourcing programs to demonstrate compliancePlanning frameworks support industry to reach its potentialProactive management of food safety risks & development of a food safety cultureBerries Australia provides evidence-based input into government consultation processes to progress the interests of our industry