Berries Australia and Wavemaker launch ‘Berry Basket’ marketing campaign

Wavemaker and Berries Australia are building on their existing partnership to bring to life a broader consumer marketing campaign promoting the whole “Berry Basket”. The team have secured a recent tender through Hort Innovation to expand this work with Raspberries, Blackberries and Strawberries, uniquely positioning this campaign for Australia’s first true all of Berry marketing campaign.

Wavemaker and Berries Australia are building on their existing partnership to bring to life a broader consumer marketing campaign promoting the whole “Berry Basket”. The team have secured a recent tender through Hort Innovation to expand this work with Raspberries, Blackberries and Strawberries, uniquely positioning this campaign for Australia’s first true all of Berry marketing campaign.

File Type: pdf
Categories: Australian Berry Journal, Hort Innovation, Industry, Marketing, Summer 23
Tags: advertising, Berry Basket, consumer, MT23500, promotion
Author: Jane Richter, Wavemaker