A Sustainable Future: Mountain Blue’s Plastic-Free Packaging Trial

Mountain Blue, in partnership with Opal and Coles, trialled plastic-free, FSC-certified cardboard punnets for blueberries across 34 Coles stores. The packaging features a transparent wood pulp film for visibility while remaining kerbside recyclable. The trial saw increased consumer purchases, strong engagement via QR code feedback, and positive reception to sustainability efforts. Retailers like Coles view this as a step toward reducing plastic waste while maintaining product freshness. The success of this trial may influence broader adoption of sustainable packaging across the berry industry.