- PROJECT NAME
- BS15002/3/4: Facilitating the development of the Australian Strawberry Industry
- PROJECT CODE
- BS15002/3/4
- DELIVERY PARTNER
- RMCG (BS15002)
Qld Strawberry Industry Promotions Council (BS15003)
Victorian Strawberry Industry Development Committee (BS15004)
- PROJECT LEAD
- Clinton Muller
clintonm@rmcg.com.au
0498 192 596
PROJECT DESCRIPTION
Together, these three investments ran from 2016 to 2019 to form an industry development program that improved Australian strawberry grower’s knowledge and skills, facilitated the adoption of innovation and R&D outcomes, and supported practice change to ensure the profitability and sustainability of the industry.
The national project Facilitating the development of the Australian strawberry industry – national oversight and communications (BS15002) produced and maintained key industry communication channels during this period, including…
- The Strawberry Innovation website for industry news and R&D communications
- The quarterly national industry newsletter Simply Red, with all editions available here
- The monthly national e-newsletter The Punnet, with all editions available here
The two regional projects (BS15003 and BS15004) worked in conjunction with the national program to deliver additional activities such as workshops, grower groups, farm walks, field days, study tours, case studies and industry analysis. Specifically, they funded the positions of industry development officers (IDOs).
The industry development program produced a wide range of resources for strawberry growers which are available from the BS15002/3/4 page.
PROJECT TIMELINE
13 editions of Simply Red were produced by this project
The Punnet provided e-news updates from projects and the wider industry every month