A wide range of technologies have emerged in horticultural industries in recent years. These technologies can improve strawberry production through reducing inputs and increasing efficiency in a range of on and off farm tasks. A number of these technological advancements have had direct impact on strawberry production, with a sample of these technologies, including those related to breeding, production, labour savings/people, and markets, explored in this fact sheet. These recent developments have helped address a number of issues facing the industry, especially to do with changing consumer habits, the shelf life of produce, labour availability and affordability and a range of agronomic practices.