VIDEO: Accessing export markets – opportunities and shared lessons for strawberries

The opportunity to diversify markets and capitalise on the increasing food demand in Asia, as a result of strengthening economies and a growing middle class, is part of the push to increase export market access for premium Australian produced strawberries. Watch this webinar recording from the 20 June 2019 with experienced Western Australian strawberry grower and exporter Jamie Michael, CSIRO System Approaches Horticulture engagement officer Kate Fielder, Queensland Department of Agriculture and Fisheries Senior Extension Horticulturist Clinton McGrath and Agribusiness Research Lead from Griffith University Robin Roberts as they discuss opportunities and shared lessons for strawberry exports. The discussion, moderated by Clinton Muller from RMCG, provides an overview of the on farm protocols to access markets, the logistics on how to export strawberries and research on what consumers are looking for in strawberries within international markets.