Sexy strawberries — the future of strawberry breeding AS19003

This article from project AS19003 explores how consumer research is helping shape the future of Australian strawberry breeding. It examines consumer responses to novel dark red, blush and white strawberries, the importance of flavour, appearance and product education, and how sensory profiling and genetic research can help breeders develop varieties that better match consumer preferences.

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File Type: pdf
Categories: Australian Berry Journal, Breeding, Strawberry, Winter 22
Tags: AS19003, Australian Strawberry Breeding Program, Blush strawberries, consumer behaviour, Consumer Preference, consumer preferences, Consumer research, Dark red strawberries, Fruit appearance, Fruit flavour, Genetics, Novel strawberries, plant breeding, Product acceptance, Sensory, Sensory profiling, Sensory research, strawberry breeding, strawberry genetics, Strawberry sensory evaluation, Strawberry texture, strawberry varieties, White strawberries
Author: Jodi Neal, Katie O’Connor, Philippa Lyons, Simoné Moller
Downloads: 4
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