Sexy strawberries — the future of strawberry breeding

This article is about the future of strawberry breeding. When working closely with a product it is easy to become biased. Stepping away and checking in with real-world consumers can nurture the needs of current consumers whilst finding ways to attract new ones.

File Type: pdf
Categories: Australian Berry Journal, Breeding, Strawberry, Winter 22
Author: Jodi Neal, Katie O’Connor, Philippa Lyons, Simoné Moller