Export Manager Jenny Van de Meeberg is delighted to welcome seasoned professional Jesse White to the Export team

Jesse specialises in Horticulture international trade, market entry, and business development, with expertise in China and Southeast Asia. Fluent in Mandarin and having spent time living and working in China, Jesse has an extensive industry network and has invaluable on-the-ground experience.

His career includes leading market access projects at Global Victoria for skincare and cosmetic businesses seeking improved export pathways to China, leading consumer marketing programs to launch and develop markets in Asia, as well as cross-border e-commerce and corporate advisory services to Australian businesses on trade and investment in China.

In addition to his work with Berries Australia, Jesse has led marketing programs for the Australian Table Grape Association and contributes to national advisory committees for both the Table Grape and Summerfruit industries.

From March 2019 to June 2021, Jesse was Project Director – International at Bastion Agency, where he led international marketing and PR projects into Asia for Australian clients. As Project Lead for Hort Innovation’s international marketing program, he successfully ran campaigns for Citrus, Table Grapes, Cherries, Summerfruit, Avocados and Apples & Pears, elevating the profile of Australian produce in eleven international markets.

With a Bachelor’s in Business & Commerce and a Master’s in Diplomacy & Trade from Monash University, Jesse combines academic rigor with practical insights to navigate complex international markets effectively.

Welcome to the team Jesse