MT23500 Berry Basket Marketing-Positive Impacts across the Board

Delivered through Hort Innovation and led by Berries Australia, this project (MT23500) collaboration sees blueberries, raspberries, blackberries and strawberries all promoted under a ‘berry basket’ banner. Two bursts of activity have now been completed with the final burst just about to start across December 2024 and January 2025. All consumer indicators are showing strong positive movement in the right direction.