Marketing Update — ABGA & Wavemaker

This article is a Marketing Update on ABGA & Wavemaker. Wavemaker Brisbane has continued to work with Australian Blueberries to shift Blueberries from being an impulse purchase, to a grocery basket staple. The campaign has driven strong results so far, driving an increase in the number of households buying fresh blueberries.

File Type: pdf
Categories: Australian Berry Journal, Autumn 23, Blueberry, Marketing
Author: Delaney Lang-Lemckert