Marketing Update — ABGA & Wavemaker 2022 Campaign

This article is the marketing Update from ABGA & Wavemaker 2022 Campaign. Wavemaker Brisbane has continued to work with Australian Blueberries to shift Blueberries from being an impulse purchase, to a grocery basket staple. The campaign has driven strong results so far, resulting in increased household penetration.

File Type: pdf
Categories: Blueberry, Marketing, Summer 22
Author: Delaney Lang-Lemckert