Industry-first ‘Berry Basket’ marketing campaign now live

In an industry first, berry growers across the country have joined forces to encourage Aussie shoppers to put more berries in their baskets. Delivered through Hort Innovation and led by Berries Australia, the collaboration sees blueberries, raspberries, blackberries and strawberries all promoted under a ‘berry basket’ banner.

File Type: pdf
Categories: Australian Berry Journal, Autumn 24, Blueberry, Marketing, Rubus, Strawberry
Author: Jane Richter