Grower profile: Perfection Fresh

This article is profile on Perfection Fresh. Established in 1978 by Antonio Simonetta, Perfection Fresh is a family-run business that stands out as a leader in Australia’s berry industry, and in the Horticulture sector more broadly. They have grown to become a vertically integrated operation, which encompasses all aspects of the horticultural supply chain, including variety evaluation, production, distribution and marketing through to the end consumer.