Facilitating the development of the Australian strawberry industry — key learnings

This is an article about facilitating the development of the Australian strawberry industry key learnings. The strawberry industry strategic investment plan (2012-2017) identified industry adoption of research and development outcomes as a critical issue, in part due to a lack of effective communication. The identification of R&D needs within the strategic plan provided justification for a nationally focused industry development program, based on grower’s needs and preferences.