This article is about berry patch concept essential to drive retail sales. The ‘berry patch’ means a display of all types of berries in one area within a supermarket or greengrocer. Live streamed from California, Driscoll’s America president Soren Bjorn said seeing a full berry patch was incredibly powerful for retailers. “If you can get consumers to buy all four berries, they come to the source with much greater frequency,” Mr Bjorn said