This article is an Australian Blueberries Marketing Update. The Australian Blueberries season 2021/22 marketing strategy will focus on engaging existing buyers to increase purchase rates. New consumers will be attracted by the strategy, however, the key focus is with existing buyers. An integrated marketing strategy to influence this behaviour is required with advertising focusing on social & digital channels to build upon the existing, successful campaign of Bl’oo’berries, built over the last three seasons.