In late 2023 in an industry first, berry growers across the country joined forces to create a year-long consumer marketing campaign to encourage Aussie shoppers to put more berries in their baskets.

Delivered through Hort Innovation and led by Berries Australia, the collaboration sees blueberries, raspberries, blackberries and strawberries all promoted under a ‘berry basket’ banner

The activity is planned to occur nationally in three bursts to coincide with high product availability periods and is jointly funded.