The insights gained from this program will help industry answer questions such as:

• How do consumer trends and movements in behaviours, usage and attitudes to fresh produce change over time?
• How do these trends and evolving expectations of consumers inform future demand opportunities for both the whole-of-horticulture, as well as individual industries?
• What perception metrics drive usage and purchase?
• What are the barriers to brand/category salience and purchase and how do we overcome these to drive future growth?