• PROJECT NAME
  • Consumer usage, attitude and brand tracking
  • PROJECT CODE
  • MT21201
  • DELIVERY PARTNER
  • Fifty-Five Five
  • PROJECT LEAD
  • Cori Hodge
    cori@fiftyfive5.com.au

PROJECT DESCRIPTION

This pilot program provided a category tracking service to allow various horticultural categories to better understand consumer usage and attitudes and the effectiveness of marketing campaigns.

The program examined the effectiveness of Hort Innovation marketing campaigns to determine how salient they are in market, what their impact is on consumer usage, attitudes and future purchase intent, and how effective they are at driving messaging comprehension and enjoyment.

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