This multi-industry investment is tasked with providing regular consumer behaviour data and insight reporting to a range of industries, including the strawberry and raspberry & blackberry industry.
This information is intended to assist growers and supply chain partners in decision-making for their businesses and, for the wider industry, the data and insights are available to support strategic activities, as well as Hort Innovation Raspberry & Blackberry Fund marketing plans.
The reports are all available via an online dashboard. You can browse the data and download reports from harvesttohome.net.au
The data reveals significant insights about who is buying berries, and who isn’t. The database will eventually hold 2 years’ worth of data for each category.
Read this article from the Autumn 2020 edition of the Australian Berry Journal