This investment is tasked with updating the export strategy for blueberries in collaboration with key stakeholders in industry and government. By identifying, sizing and prioritising opportunities for the industry in international markets, this project will provide the blueberry industry with the information needed to guide activities, including future investment into export initiatives.

Specifically, the project aims to:

• Identify the long-term strategic export objectives for the blueberry industry and create a single resource for industry that outlines these priorities
• Identify and rank market access and growth opportunities for each international market to guide investment of effort over a five- to 10-year timeframe
• Improve the blueberry industry’s understanding of international competitors.