Blueberry Marketing Report: Australian Blueberries have teamed up with Wavemaker Brisbane again for the 2023/2024 season. The media strategy will focus on being loud launching the start of the blueberry season utilising Out of Home (OOH) and Radio media channels to reach as many consumers as possible in a short period of time.
Overview of the Polish Blueberry Market. Poland is number one in Europe and number six in the world when it comes to blueberry production. Interestingly, it is the leader of consumer growth. The blueberry is perceived as a superfruit and has become one of the pillars of a healthy lifestyle.
Wavemaker and Berries Australia are building on their existing partnership to bring to life a broader consumer marketing campaign promoting the whole “Berry Basket”. The team have secured a recent tender through Hort Innovation to expand this work with Raspberries, Blackberries and Strawberries, uniquely positioning this campaign for Australia’s first true all of Berry marketing campaign.