MT23004: Setting Vietnamese Retailers up for Blueberry Success

Following Vietnamese market access for Australian fresh blueberries, Berries Australia developed bilingual training for importers, buyers, distributors and supermarket staff. The article covers cold-chain management, handling, storage, FIFO rotation, merchandising, sampling and Australian provenance, and reports on training delivered in Ho Chi Minh City and Hanoi to build the premium market in August 2026.

File Type: pdf
Categories: Australian Berry Journal, Blueberry, Export, Hort Innovation, Marketing, Spring 26, Supply Chain
Tags: Australian blueberries, Australian blueberry exports, blueberry exports, blueberry handling, blueberry marketing, blueberry retail training, blueberry shelf life, blueberry storage, cold chain, export development, FIFO, Hanoi, Ho Chi Minh City, MT23004, premium blueberries, retail merchandising, Vietnam, Vietnam market access, Vietnamese retailers
Author: Jenny Van de Meeberg
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