FSANZ Consumer Insights Tracker 2023 – Technical Report

Full Technical Report Published 2024 by FSANZ - the newly launched annual Consumer Insights Tracker (CIT) is a mechanism for understanding everyday consumers’ views on the food regulatory system, providing access to our most important but least accessible stakeholders. The CIT is an online survey of approximately 1,200 Australian and 800 New Zealand consumers aged 18+ years. It is based on a nationally representative sample by the interlocked quotas of age, gender and location. The CIT consists of approximately 40 quantitative questions that measure consumer trust and confidence in the food system, use and understanding of food labelling, attitudes and consumption intentions around new and emerging foods, and food safety perceptions and behaviours.