Developing Asian markets for Australian strawberries

When thinking about exporting consider: Are the varieties right for the market? Can I supply consistent volumes at the right time? Do I have a branding strategy? Does the fruit meet the QA specifications required? Can I get it there in time? Do I know my customer and market? THIS INFORMATION WAS DEVELOPED FOR THE STRAWBERRY INNOVATION PROJECT BY KARL MCINTOSH, EXPORT DEVELOPMENT CONSULTANT AT RMCG, AUGUST 2018.