The Dornauf family has been farming in the Meander Valley just north of Launceston for three generations. Their life in berries began 30 years ago, when Simon’s father, Robin, began growing raspberries for both domestic and export markets. They currently grow all four of the major berry types; Strawberries, Raspberries, Blackberries & Blueberries.

Simon is the Director and Farm Manager of the current family farm, Hillwood Berries in the Tamar Valley. He is on the board of Strawberries Australia Inc and represents the strawberry industry as a director of Berries Australia.