The future’s bright, the future’s blush

Recent food trials conducted by the Department of Agriculture and Fisheries (DAF) have centered on food neophobia, the hesitancy to try new or novel foods. Understanding consumer sentiment is crucial for the success of any product, particularly those that challenge conventional norms. One noteworthy example is the ongoing focus on white, blush, and dark red strawberries. This project, Genetics of Fruit Sensory Preference (AS19003), was funded by Hort Innovation as part of the Hort Frontiers strategic partnership initiative, with co-investment from Queensland Department of Agriculture and Fisheries and contributions from the Australian Government.