Prevention is better than cure

This is an article about an examination of the issue of reputation protection in the berry industry. In early October this year, over 50 berry growers, industry stakeholders and supply chain participants gathered at Tweed Heads to examine the issue of reputation protection in the berry industry. This was set against a backdrop of the 2018 needle tampering in fresh strawberries, subsequent copy-cat incidents and the ripple of impacts that have been felt both domestically and internationally.