Hort Innovation Raspberry & Blackberry Marketing Update Upcoming 2020/21 Campaign

This article is about Hort Innovation Raspberry & Blackberry Marketing Update Upcoming 2020/21 Campaign. To investigate areas of opportunity for raspberries and blackberries, a consumer research study was undertaken via research agency FiftyFive5 in March 2019. The objective was to better understand market dynamics, consumer behaviour and areas for target market segmentation. A comprehensive assessment of the unique opportunities for Rubus was completed, to define a unique and optimum marketing strategy.