Costa sees a berry bright future in China

This is an article about Costa seeing a berry bright future in China. By 2010, the emerging urban-affluent class in China was starting to make headlines. A report by McKinsey published in the late noughties highlighted the ballooning spending power matched by the voracious spending appetite of this group of Chinese who were already controlling 10% of the urban disposable income despite making up just 1% of the population. Many large companies were already exploring operations in China and Australian food business Costa was no exception.

Categories: Australian Berry Journal, Export, Industry, Summer 19
Author: Jane Richter