Berry patch concept essential to drive retail sales
This article is about berry patch concept essential to drive retail sales. The ‘berry patch’ means a display of all types of berries in one area within a supermarket or greengrocer. Live streamed from California, Driscoll’s America president Soren Bjorn said seeing a full berry patch was incredibly powerful for retailers. “If you can get consumers to buy all four berries, they come to the source with much greater frequency,” Mr Bjorn said
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Australian Berry Journal, Industry, Marketing, Spring 22, Supply Chain