Berries: The Bold & the Beautiful

This article is about a market update on berries. For the past few years fresh berries have been steadily increasing their volume share of the fruit category, since October 2018 berries have gone from representing 5.7% of total fruit to 6.6%. From smoothies to snacks, breakfast to dessert, fresh berries are an easy and delicious treat popular with both adults and children. Berries also top the fruit category in dollar share.