Area wide pest management — an essential approach to fruit fly management

This article is about Area wide pest management as an essential approach to fruit fly management. Area Wide Management (AWM) is a common phrase heard when discussing prevention and control of fruit fly. The fruit industry is encouraged to use AWM to reduce fruit fly pressure in production systems. AWM requires the concerted effort of all land managers in a region to be effective. Achieving this level of co-ordination in a region takes time, resources, planning, money, and most importantly, industry guidance.