This investment is proactively managing market access and trade development for the berry industries so that an increasing volume of product can be moved offshore, over time, at sustainable prices. By fostering a well-educated, well-resourced, export-focused cohort the berry industries will be able to remove product from the domestic market and alleviate saturation.

Activities under the project broadly include market development and market access work, plus export readiness, training and education activities for growers and other stakeholders, to prepare the industry to take advantage of export opportunities.

Through a series of targeted and professionally designed activities, the project will improve grower’s understanding of export opportunities, enhance grower’s ability to engage in export supply chains and empower the industry to provide clear advice to government on market access and trade development priorities.