JESSE READER: Commercial Manager – AgTech & Innovation, Costa Group

Born and raised in country Tasmania, Jesse has a deep appreciation of the issues and challenges faced by the agricultural sector. Jesse graduated from the University of Tasmania with a Bachelor of Applied Science (Agricultural). He worked for ten years across a range of cropping systems as a production agronomist, where he focussed on perennial horticulture and technology transfer.

As Technical Manager for Apple and Pear Australia (APAL), Jesse was pivotal in driving significant productivity and quality gains for the industry via international knowledge transfer and extension. During his time at APAL Jesse was awarded the industry impact award for his work on the Flagship ‘Future Orchards Program’.

During the last 5 years, Jesse has been at the forefront of agricultural technology development, thought leadership and industry engagement. In 2020 Jesse completed a five-year, international business opportunity analysis of AgTech at global giant – Robert Bosch.

In 2021, Jesse took up a role at ASX Listed – COSTA Group. Jesse’s current role as Commercial Manager – AgTech & Innovation, sees him applying new technology and innovative approaches to emerging and existing business needs.