Australian blueberry growers celebrate a major milestone with the signing of a new biosecurity protocol enabling Australian blueberries to be exported to Vietnam.

The agreement signed by the Department of Agriculture, Fisheries and Forestry and Vietnam’s Plant Production and Protection Department in Hanoi on Thursday 9 October 2025 heralds a new chapter for the Australian blueberry industry who can now access this burgeoning Asian market.

Berries Australia welcomed the new agreement, highlighting that the signing represents new export opportunities for Australian blueberry growers.

“Vietnam is a very exciting market for us with an estimated value of $4million in the first year, growing to approximately $22million within five years, which would effectively double the industry’s’ current export value.”

“Vietnam market access presents a fantastic opportunity for the blueberry industry, as it has a growing middle class who actively seek out high-quality imported fresh fruit. Vietnamese consumers have a well-established preference for branded, premium fruit with exceptional freshness and flavour aligning perfectly with Australia’s reputation for superior blueberry production.”

“Australian blueberry production has seen significant growth over the last 25 years from $24million to $505million, however most produce is consumed domestically so this will be a game changer for the sector. Access to Vietnam offers Australian growers the opportunity to showcase their ultra-premium berries to an entirely new audience.”

Industry would like to thank the Australian government for their efforts in negotiating this protocol in a timely fashion and looks forward to visiting Vietnam in the current months as the first Australian fruit hits the market.