Jamie Michael founded Ti Produce Marketing with Lam Ti Muir in 2003 after they recognised a need for a specialised strawberry export company based in Western Australia.

Ti Produce largely handles Western Australian winter strawberries. They source fruit from their grower base of approximately 20 growers in the Wanneroo/Carabooda area with a combined planting of approximately 7 million plants.

Jamie is currently the Deputy Chairman of Strawberries Australia Inc and is one of the directors of Berries Australia representing the strawberry industry.