Peter McPherson has been General Manager of the Costa Berry Category (formerly known as Berry Exchange and Blueberry Farms of Australia – BFA) since 1986. His vast experience managing large-scale horticultural operations has played a key role in the steady growth and success of Costa’s berry operations.

In July 2016 he was elevated to the position of General Manager – Berry International. Peter has been instrumental in the successful expansion of the berry business internationally, including blueberry operations in Morocco, the establishment of Costa China operations, and the expansion of company blueberry genetics licensing around the globe.

Complementing his commitment to Costa’s berry business is Peter’s passion for product and industry improvement. Peter sits on many company and industry boards. He has held the roles of Treasurer and President of the ABGA, and Treasurer for the International Blueberry Organisation (IBO), and in September 2016, he was honoured to be elected President of the IBO.  He has also been the Chairperson of Berries Australia since its formation in 2018.