Berries Australia and Wavemaker launch ‘Berry Basket’ marketing campaign

Wavemaker and Berries Australia are building on their existing partnership to bring to life a broader consumer marketing campaign promoting the whole “Berry Basket”. The team have secured a recent tender through Hort Innovation to expand this work with Raspberries, Blackberries and Strawberries, uniquely positioning this campaign for Australia’s first true all of Berry marketing campaign.

Understanding viral disinformation in food and agriculture

AgriFutures Australia hosted a webinar on 3 July 2023 led by Sarah Nolet from consultancy firm Tenacious Ventures, to provide a better understanding of a new challenge facing food and agriculture industries, viral disinformation, and to share recommendations on how industry can respond to this emerging threat.